WEB TRAFFIC FOR YOUR PRODUCTS AND SERVICES
Advantages of Search Retargeting Leveraging Unstructured Data
Our Search Retargeting technology places your digital display banner ad in front of prospects within 5 minutes of them searching for information using keywords relevant to the types of products or services your company provides. In a search ad retargeting campaign, we couple your existing keyword lists with pertinent banner ads to target consumers who have demonstrated interest or intent. When users leave the search engines, retargeting allows us to continue to market to those prospects, giving you a second chance to connect with those who searched for your targeted terms.
What people search for online gives unique insight into their interests, such as where they are in the buying cycle. While keyword-only segments give SOME indication of what users want, it’s much more effective knowing which searches are being performed at specific moments in time, which is what Unstructured Data Search Retargeting offers.
Example - Leveraging Recency in Retargeting
When a user searches for “Pizza Coupon 75201” at 5:55 PM, this can be very useful to a Dallas Pizza restaurant at 6:00 PM. Unstructured Data lets us target those individuals during their moment of need and serve them a display ad to offer a coupon or promotion banner ad.