Human + AI Experience Lab:
Human-centric Insights
for better marketing solutions
We are an integrated marketing and communications agency
that combines human insight and AI to understand consumers,
strengthen engagement and drive sales.
B2B marketing + industrial brand engagement
Global products. Local markets. One connected brand experience.
B2B marketing becomes more complex as products, technologies, applications and markets expand. For industrial companies, the challenge is not simply explaining what a product does. It is connecting the product to the problem it solves, the operation it supports and the business value it creates for the customer.
Marketing is the how. It moves products and services from perception to discovery, rediscovery, relationships and experience. Communications supports that journey through influence, engagement and alignment across internal teams, customers, partners and regional markets.
Strong industrial brand engagement also depends on internal alignment. Marketing, communications, engineering, product management, sales, manufacturing, customer service and regional teams need a shared understanding of the brand, product value and customer priorities. Externally, customers need clear information about the product, the application and the results it can help them achieve.
As product portfolios grow, brand management becomes even more important. Traditional products, automation, smart technologies, digital tools and new acquisitions need to connect under one clear brand direction while allowing regional teams to respond to local industries, customer expectations and market conditions.
B2B marketing and industrial brand engagement connect
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Product strategy + positioning: Translate technical capabilities into clear customer value, market relevance and differentiated positioning.
- Internal + external alignment: Connect employees, sales teams, customers, partners and regional markets around a consistent brand and product story. There is no success without alignment.
- Technical communications: Turn complex product information, applications and engineering knowledge into clear, useful content customers can understand and use.
- Sales enablement + customer engagement: Support sales teams with the right content, tools, demonstrations, trade shows and customer experiences across the buying journey.
- Brand management + regional execution: Maintain brand consistency across products and markets while giving regional teams flexibility to address local customer needs.
- Data, AI + human insight: Use analytics and AI to improve speed, targeting and decision-making while keeping human judgment, technical understanding and cultural relevance at the center.
Strong B2B marketing does more than explain what a company manufactures. It helps customers understand what they can do better because of it.
Human insight + AI-supported brand experience
Experience matters in a changing marketing world
Marketing teams are stronger when they bring generations together. Experienced professionals contribute context, judgment, intuition and pattern recognition built across changing markets, technologies and consumer behaviors, while younger professionals bring emerging perspectives and new ways of working.
Marketing has evolved from perception to discovery, rediscovery and experience. Today, data, logic and performance help us understand what is happening. Branding, engagement and experience help us influence what happens next. AI can accelerate analysis and identify patterns, but human intelligence provides the context needed to turn information into meaningful action.
At Zero Drop Media, we bring together more than 30 consultants across generations, disciplines and industries. That mix combines decades of experience with emerging perspectives, behaviors and technologies. Together, we help organizations better understand multigenerational audiences and create stronger human connections between brands, products, services and people.
Human insight and AI-supported analysis can support
- Data and performance: Connect analytics, campaign results and AI-supported insights with experienced human interpretation.
- Brand strategy: Translate market behavior, business goals and audience needs into stronger positioning and relevance.
- Multigenerational insight: Combine perspectives across age groups to better understand customers, employees and communities.
- Engagement: Use human behavior, creativity and communications to build stronger relationships and influence action.
- Brand experience: Connect products, services, digital touchpoints and human interaction into experiences people value and remember.
Consumer brand strategy
From perception to experience to loyalty
Strong consumer brands are built through more than positioning. They connect how people first perceive a product, how they discover it, how they experience it and whether that experience creates preference and repeat choice.
We develop brand strategies that connect consumer insight, cultural relevance, product experience, consistency and measurable response across the customer journey.
Brand strategy today connects
- Positioning: Define a clear and differentiated place in the market.
- Consumer insight: Understand behaviors, needs, motivations and purchase decisions.
- Cultural relevance: Connect products with the lifestyles, generations and communities they serve.
- Product experience: Make sure the real experience delivers on the brand promise.
- Measurement and evolution: Track response, learn from behavior and continuously improve the strategy.
Global marketing + communications
Global strategy. Local relevance. One connected brand experience.
Global marketing today requires more than delivering the same message across multiple markets. Strong brands connect how people discover a product, how they experience it and how communications influence engagement, alignment and long-term preference.
We develop global marketing and communications strategies that balance brand consistency with regional execution, cultural relevance, customer expectations and changing market conditions.
AI can help identify patterns, accelerate execution and improve decision-making, but human intelligence remains essential. Effective global strategies combine data, technology and AI with judgment, creativity, cultural understanding and real human insight.
Global marketing today connects
- Global brand strategy: Build a clear and consistent brand direction across markets, products and customer touchpoints.
- Regional execution: Adapt strategy to local market conditions, customer expectations and business priorities.
- Cultural relevance: Align messaging, positioning and experiences with the cultures, communities and audiences being served.
- Marketing + communications alignment: Connect brand, marketing, communications and customer experience around shared business objectives.
- Data, AI and human insight: Use technology and analytics to improve decisions while keeping human judgment, creativity and cultural understanding at the center.
Digital transformation, synchronized.
Connected productivity through one digital ecosystem.
Digital transformation is more than adding technology. It connects people, data, systems and workflows so information can move across the organization, teams can work from shared knowledge and business operations can become more efficient, coordinated and productive.
For global marketing, communications and brand management, that connected ecosystem helps align strategy, customer information, internal communications, brand activity and market execution. Marketing moves people from perception to discovery to experience, while communications creates alignment, engagement and influence across employees, customers, partners and regions.
A strong digital transformation strategy also connects the platforms that run the business. ERP systems can centralize core operations, CRM platforms connect customer relationships and market activity and intranets and knowledge platforms help employees access information and collaborate from a more consistent source of truth.
AI can strengthen the ecosystem by improving access to information, identifying patterns, reducing repetitive work and helping organizations get more value from their existing digital tools. The objective is not more technology. It is a connected digital foundation that can evolve as the organization grows.
Digital transformation today connects
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Digital ecosystem: Connect people, information, platforms and workflows across the organization.
- ERP + business operations: Centralize and integrate finance, supply chain, manufacturing, inventory, procurement and other core processes.
- CRM + customer intelligence: Connect sales, marketing, service and customer information to create a more complete view of the relationship.
- Intranet + shared knowledge: Give employees better access to communications, resources, expertise and information across teams and locations.
- AI + connected productivity: Use AI, analytics and automation to improve decisions, simplify work and help people turn information into action.
AI agents + business experience
From understanding AI to building practical business applications
AI is moving beyond individual prompts into agents that can support sales, marketing, customer service, employee experience, commerce and everyday business operations. Organizations now have access to a growing ecosystem of platforms and specialized agents, but the challenge is understanding which tools create meaningful value for their specific business needs.
We help organizations learn, compare, prototype, build and test AI platforms and agents before broader adoption. This includes exploring the Salesforce Agentforce ecosystem, from specialized job-ready agents for sales, service, marketing, commerce, HR and operations to industry-specific solutions for financial services, healthcare, manufacturing, retail and more. We also help teams explore and develop AI workflows using Claude, ChatGPT and automation platforms such as n8n.
Agentic AI today connects
- Salesforce Agentforce: Explore Salesforce’s ecosystem of specialized, job-ready and industry-specific AI agents, including agents for sales, customer service, marketing, commerce, employee experience, supply chain and business operations.
- Specialized Salesforce agents: Understand how agents such as Hunter, Piper, Casey, Paige, Carter and Marshall can support specific roles and workflows, along with industry-focused Agentforce solutions for financial services, healthcare, manufacturing, retail and other sectors.
- Agentforce Coworker: Explore how employees can work alongside AI that uses authorized Salesforce data, workflows and specialized agents to support everyday work.
- Claude + ChatGPT: Use generative and agentic AI for research, analysis, content, knowledge access, business workflows and customized applications.
- AI agent development: Prototype and develop custom agents and workflows around specific organizational needs, customer experiences and internal processes.
- n8n workflow automation: Connect AI models, applications, data and business processes through automated and agentic workflows.
- Training + adoption: Help employees understand what these technologies can do, how to use them effectively and where human judgment, creativity and accountability remain essential.
- Testing + measurement: Use the Experience Lab to evaluate usability, employee response, customer experience, adoption and opportunities for continuous improvement.
Learn + Compare + Build + Test + Adopt + Measure
The objective is not simply to add more AI. It is to help organizations select the right tools, build useful experiences and improve how people work while keeping human intelligence at the center.
Human-centered marketing for SaaS platforms
From software to experience
Digital platforms compete on more than features and functionality. Adoption is shaped by how easily people can find information, complete tasks, understand the experience and see value in using the platform every day.
Marketing is the how. It helps position the platform, communicate value and connect product capabilities with the right audiences. Experience strategy is the influence. It helps people understand, adopt and use digital products in ways that improve engagement, productivity and long-term value.
Human-centered SaaS marketing can support
- Platform positioning: Clarify value, differentiation and relevance for customers, users and decision-makers.
- User experience insight: Understand where friction exists across search, navigation, workflows and everyday interactions.
- Adoption and engagement: Create campaigns, onboarding and content that help people discover features and use them more effectively.
- Digital workplace experience: Improve how people connect with information, teams, tools and shared knowledge across one environment.
- Measurement and optimization: Use testing, behavior and analytics to identify what is working and where the experience can improve.
Construction marketing + communications
From alignment to action
Construction companies compete on more than technical capability. Reputation is shaped by how clearly they present their expertise, how consistently they communicate across teams and how effectively they support customers, employees and partners throughout the life of a project.
Marketing is the how. It creates visibility, supports market positioning and helps generate business opportunity. Communications is the influence. It helps people understand priorities, align around expectations and take action that supports safety, performance and business goals.
Construction marketing and communications can support
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Market positioning: Clarify expertise, capabilities and value for customers, partners and decision-makers.
- Business development: Equip teams with campaigns, presentations and content that support new opportunities and long-term relationships.
- Employee alignment: Reinforce safety, change, leadership priorities and operational expectations across office and field teams.
- Project storytelling: Turn people, projects and performance into credible proof of experience and results.
- Reputation and response: Support crisis communications, stakeholder confidence and continuous improvement across the organization.
Human intelligence drives meaningful growth
Building brands beyond paid media
Human-led. AI-supported. People-centered.
We help organizations grow by elevating engagement, aligning employees and customers with business objectives and maintaining brand continuity across every interaction.
We recognize the importance of Google Ads and other paid media in increasing visibility and attracting website traffic. However, paid traffic alone does not create lasting relationships. We use paid media strategically and responsibly while placing greater emphasis on organic marketing, human interaction and memorable brand experiences.
Experiential marketing brings brands directly to people
We work with experienced builders and fabrication specialists who design and produce physical and mobile platforms that allow people to interact with brands, products and services in real-world environments. Together, we deliver branded trailers, pop-up experiences, product demonstrations, sampling programs and testing activations that bring brands directly to the people they want to reach.
These person-to-person interactions allow organizations to introduce products, test concepts, gather feedback and create memorable moments that can strengthen awareness and build genuine customer relationships.
These person-to-person interactions allow organizations to introduce products, test concepts, gather feedback and create memorable moments that can strengthen awareness and build genuine customer relationships.
Experience marketing turns engagement into growth
We use more than 200 established marketing processes to guide people from perception to discovery, rediscovery and experience. By connecting customer touchpoints, employee alignment, brand continuity and human interaction, we help organizations deepen relationships, elevate engagement and strengthen their market presence.
These connected experiences give customers meaningful reasons to discover, remember and engage with a brand. Over time, stronger engagement can support continued growth, greater customer loyalty and new revenue opportunities.
Human intelligence comes first
AI can help us analyze information, accelerate processes and enhance certain aspects of marketing, but it cannot replace human perception, judgment, creativity or connection. Our approach puts human intelligence first and uses AI when it adds meaningful value.
People understand emotions, behaviors, culture and real-world situations in ways technology cannot. Human insight helps us ask better questions, make better decisions and create marketing that connects with people. AI supports the process, but people remain in control.
Data and analytics guide smarter marketing
We measure marketing performance across channels, campaigns and customer interactions to understand what is working and where opportunities exist. By combining data analytics with human interpretation, we help organizations refine strategies, improve engagement and make better-informed marketing decisions. We also use results to identify patterns, adjust priorities and improve future campaigns.
Community engagement builds lasting relationships
Strong brands create more than awareness. They create communities of customers, employees and advocates who feel connected to the organization. We develop engagement programs that encourage participation, conversation and meaningful interaction across digital and real-world environments. These relationships can help strengthen loyalty, advocacy and long-term brand value.
Sustainability marketing solutions
Environmental communications
Turn environmental programs into clear stories that build awareness, credibility and public engagement.
Sustainability goal alignment
Connect sustainability initiatives with relevant UN Sustainable Development Goals and measurable priorities.
Community engagement programs
Create campaigns that help employees, customers and communities understand, support and share your efforts.
Marketing support built around you
We turn consumer insights into smarter marketing solutions.
We help businesses and brands understand what people think, want and experience to build stronger connections and increase sales.
Confidential
NDAs available for confidential workYour information and projects stay protected. We work under NDAs when confidentiality is required.
Clearance
Eligible for U.S. security clearanceWe are prepared to pursue U.S. security clearance when required for eligible projects and contracts.
White Label
We provide our work under your brandWe deliver work under your brand without public attribution. You receive the expertise while your brand stays front and center.
Marketing Evolves. So Does Zero Drop.
From perception to discovery to experience and beyond
We start with people, uncovering what customers think, want and experience to reveal opportunities for stronger connections.
We turn insights into tailored solutions, from digital transformation and engagement to sales programs and business growth.
We start with your challenge, then customize a solution from 200+ marketing approaches around your business and customers.
+1 (800) 555 555
A human-centric marketing and innovation consultancy
Meet our leadership team
Zero Drop Media brings together an experienced leadership team and more than 30 multigenerational consultants from diverse industries. We combine different perspectives, experiences and areas of expertise to build the right team for each client and challenge.
Together, we bring talent, consumer insight and marketing expertise to create solutions that strengthen brands, increase sales and bring products and services to market. AI expands what we can do, but human intelligence, creativity and common sense guide how we do it.
Our approach is simple: the right people, the right expertise and the right solutions working together for you.
Diego Bianco
Principal, Brand Strategy & Communications
Consultant
Kathryn Steward
Immersive Experiences & Simulation
Consultant
Joseph Pelegreen
Cinematography & Visual Storytelling
Consultant
Teresa Haynes Bartnicki
Behavioral Insights and Experience
Consultant
Suyadi Supratman
Web Systems and Integration
Consultant
Antonina Shvets
Travel and Destination Experience
Consultant
Bowe Ballof
Public Art & Community Design
Consultant
Juanita Faz Cano
Business Strategy and Operations
Consultant
Ashley Hart
Engineering and Technology
Consultant
Bill Bridgeforth
Creative Direction and Brand Design
Consultant
Tanya Mooney-Spanier
Holistic Wellness and Health Coaching
Consultant
Blake Rhodes
Education and Learning
Consultant
Industries we proudly served
Start your projerct today!
Most common questions
We work on individual projects and offer longer-term programs ranging from six to 12 months, two years or up to five years. We can sign nondisclosure and confidentiality agreements, work as a white-label partner and adapt to your organization’s security requirements. Our team has extensive experience working under confidentiality agreements, and we are eligible to support projects that require security clearance.
We provide integrated marketing and communications, digital transformation, web development and creative services. We also support speed-to-market projects, product strategy initiatives, new product launches, branding campaigns, experiential and experimental marketing, events, city projects and more. With more than 200 established processes, we can identify the right ways to position, promote and grow your products and services.
Yes. We have full-time consultants as well as consultants who hold full-time positions in different industries and collaborate with us on a project-by-project basis. They bring current industry knowledge, specialized expertise and fresh perspectives to every engagement.
We can embed experienced consultants within your department to expand its capabilities, support specific initiatives or fill critical resource gaps. This approach brings knowledge and innovation from other industries into your organization, helps break down silos and encourages teams to consider new ideas and different ways of working.
We can also serve as your in-house marketing agency or complete marketing and communications department, depending on your needs.
Our network includes a leadership team and more than 30 experienced consultants. We assemble each project team based on the client’s goals, industry, audience and technical requirements.
Our multidisciplinary network includes marketing and technology professionals, creative specialists, behavioral therapists, engineers and other experts who help bring campaigns and business solutions to life. We also bring experienced professionals and emerging talent together, encouraging mentorship while delivering strong, measurable results for our clients.
Our start time depends on the project’s scope, complexity and specific requirements. We begin with a discovery meeting to listen, understand your needs and agree on the project’s terms, priorities, timeline and expected outcomes.
From there, we follow a complete delivery process that includes brainstorming, concept development, client approval, production, delivery and performance measurement. We include defined opportunities for revisions while maintaining a streamlined approval process that helps keep the project accurate, efficient and on schedule.
After delivery, we follow up and monitor results through data and analytics. We use those insights to improve future campaigns, respond to evolving trends and continue supporting your organization’s growth. Our goal is to listen carefully, execute what is needed and deliver solutions that achieve your goals and exceed expectations.
Our pricing is customized because every organization, audience and project is different. Costs depend on factors such as the number of employees involved, target audience, project scope, desired impact, timeline and level of support required. Pricing also varies based on whether we work through a retainer, long-term program or individual project.
After understanding your needs, we provide a detailed budget that outlines labor, project expenses, supplier costs, travel and other anticipated requirements. If supplier rates or project requirements change, we communicate any potential cost adjustments before moving forward. Our goal is to provide transparent pricing based on the resources needed to deliver the right results.
Absolutely. That is one of the main reasons we are here. We can help you build a marketing strategy from the ground up and translate it into practical marketing, product strategy, speed-to-market, experiential marketing and consumer insight solutions.
Marketing is the umbrella that connects these solutions. Communications gives marketing its voice and helps influence your audiences through clear, consistent messages. Our approach moves customers from perception to discovery, rediscovery and experience.
Today, effective marketing is driven by experiences. With more than 200 established ways to connect customers with products and services, we can develop experiences designed to strengthen your brand, accelerate growth and increase engagement.
Absolutely. We use AI, data and emerging technologies to enhance our writing, explore ideas, analyze information and test different approaches. These tools help us adapt content for different generations, demographics, cultures and customs while communicating with each audience in a relevant and respectful way. Our team reviews and verifies the work for accuracy before anything is delivered.
However, we are a human-centric organization. AI can enhance our capabilities, but it cannot replace human creativity, emotion, cultural understanding or genuine connection. We use AI as a supporting tool and rely on HI, our human intelligence, to make every final strategic and creative decision.
